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content with very little for himself and at the same time would be ready to meet the manifold demands which the movement would make on his time and energy.
After long searching we discovered a soldier who consented to become our first administrator. His name was Schüssler, an old war comrade of mine. At first he came to our new office every day between six and eight o'clock in the evening. Later on he came from five to eight and subsequently for the whole afternoon. Finally it became a full-time job and he worked in the office from morning until late at night. He was an industrious, upright and thoroughly honest man, faithful and devoted to the movement. He brought with him a small Adler typewriter of his own. It was the first machine to be used in the service of the party. Subsequently the party bought it by paying for it in installments. We needed a small safe in order to keep our papers and register of membership from danger of being stolen--not to guard our funds, which did not then exist. On the contrary, our financial position was so miserable that I often had to dip my hand into my own personal savings.
After eighteen months our business quarters had become too small, so we moved to a new place in the Cornelius Strasse. Again our office was in a restaurant, but instead of one room we now had three smaller rooms and one large room with great windows. At that time this appeared a wonderful thing to us. We remained there until the end of November 1923.
In December 1920, we acquired the Völkischer Beobachter. This newspaper which, as its name implies, championed the claims of the people, was now to become the organ of the German National Socialist Labour Party. At first it appeared twice weekly; but at the beginning of 1928 it became a daily paper, and at the end of August in the same year it began to appear in the large format which is now well known.
As a complete novice in journalism I then learned many a lesson for which I had to pay dearly.
In contradistinction to the enormous number of papers in Jewish hands, there was at that time only one important newspaper that defended the cause of the people. This was a matter for grave consideration. As I have often learned by experience, the reason for that state of things must be attributed to the incompetent way in which the business side of the so-called popular newspapers was managed. These were conducted too much according to the rule that opinion should prevail over action that produces results. Quite a wrong standpoint, for opinion is of itself something internal and finds its best expression in productive activity. The man who does valuable work for his people expresses thereby his excellent sentiments, whereas another who merely talks about his opinions and does nothing that is of real value or use to the people is a person who perverts all right thinking. And that attitude of his is also pernicious for the community.
The Völkischer Beobachter was a so-called 'popular' organ, as its name indicated. It had all the good qualities, but still more the errors and weaknesses, inherent in all popular institutions. Though its contents were excellent, its management as a business concern was simply impossible. Here also the underlying idea was that popular newspapers ought to be subsidized by popular contributions, without recognizing that it had to make its way in competition with the others and that it was dishonest to expect the subscriptions of good patriots to make up for the mistaken management of the undertaking.
I took care to alter those conditions promptly, for I recognized the danger lurking in them. Luck was on my side here, inasmuch as it brought me the man who since that time has rendered innumerable services to the movement, not only as business manager of the newspaper but also as business manager of the party. In 1914, in the War, I made the acquaintance of Max Amann, who was then my superior and is to-day general business Director of the Party. During four years in the War I had occasion to observe almost continually the unusual ability, the diligence and the rigorous conscientiousness of my future collaborator.
In the summer of 1921 I applied to my old regimental comrade, whom I met