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to his cause this marvellous sensibility towards the psychological influences of propaganda can hardly ever be availed of by an author. Generally speaking, the effect of the writer's work helps rather to conserve, reinforce and deepen the foundations of a mentality already existing. All really great historical revolutions were not produced by the written word. At most, they were accompanied by it.
It is out of the question to think that the French Revolution could have been carried into effect by philosophizing theories if they had not found an army of agitators led by demagogues of the grand style. These demagogues inflamed popular passion that had been already aroused, until that volcanic eruption finally broke out and convulsed the whole of Europe. And the same happened in the case of the gigantic Bolshevik revolution which recently took place in Russia. It was not due to the writers on Lenin's side but to the oratorical activities of those who preached the doctrine of hatred and that of the innumerable small and great orators who took part in the agitation.
The masses of illiterate Russians were not fired to Communist revolutionary enthusiasm by reading the theories of Karl Marx but by the promises of paradise made to the people by thousands of agitators in the service of an idea.
It was always so, and it will always be so.
It is just typical of our pig-headed intellectuals, who live apart from the practical world, to think that a writer must of necessity be superior to an orator in intelligence. This point of view was once exquisitely illustrated by a critique, published in a certain National paper which I have already mentioned, where it was stated that one is often disillusioned by reading the speech of an acknowledged great orator in print. That reminded me of another article which came into my hands during the War. It dealt with the speeches of Lloyd George, who was then Minister of Munitions, and examined them in a painstaking way under the microscope of criticism. The writer made the brilliant statement that these speeches showed inferior intelligence and learning and that, moreover, they were banal and commonplace productions. I myself procured some of these speeches, published in pamphlet form, and had to laugh at the fact that a normal German quill-driver did not in the least understand these psychological masterpieces in the art of influencing the masses. This man criticized these speeches exclusively according to the impression they made on his own blasé mind, whereas the great British Demagogue had produced an immense effect on his audience through them, and in the widest sense on the whole of the British populace. Looked at from this point of view, that Englishman's speeches were most wonderful achievements, precisely because they showed an astounding knowledge of the soul of the broad masses of the people. For that reason their effect was really penetrating. Compare with them the futile stammerings of a Bethmann-Hollweg. On the surface his speeches were undoubtedly more intellectual, but they just proved this man's inability to speak to the people, which he really could not do. Nevertheless, to the average stupid brain of the German writer, who is, of course, endowed with a lot of scientific learning, it came quite natural to judge the speeches of the English Minister--which were made for the purpose of influencing the masses--by the impression which they made on his own mind, fossilized in its abstract learning. And it was more natural for him to compare them in the light of that impression with the brilliant but futile talk of the German statesman, which of course appealed to the writer's mind much more favourably. That the genius of Lloyd George was not only equal but a thousandfold superior to that of a Bethmann-Hollweg is proved by the fact that he found for his speeches that form and expression which opened the hearts of his people to him and made these people carry out his will absolutely. The primitive quality itself of those speeches, the originality of his expressions, his choice of clear and simple illustration, are examples which prove the superior political capacity of this Englishman. For one must never judge the speech of a statesman to his people by the impression which it leaves on the mind of a university professor but by the effect it produces on the people. And this is the sole criterion of the orator's genius.
