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the field merely confirmed the information that they had already received and their belief in the truth of the assertions made by their respective governments was accordingly reinforced. Thus their rage and hatred against the infamous foe was increased. The terrible havoc caused by the German weapons of war was only another illustration of the Hunnish brutality of those barbarians; whereas on the side of the Entente no time was left the soldiers to meditate on the similar havoc which their own weapons were capable of. Thus the British soldier was never allowed to feel that the information which he received at home was untrue. Unfortunately the opposite was the case with the Germans, who finally wound up by rejecting everything from home as pure swindle and humbug. This result was made possible because at home they thought that the work of propaganda could be entrusted to the first ass that came along, braying of his own special talents, and they had no conception of the fact that propaganda demands the most skilled brains that can be found.
Thus the German war propaganda afforded us an incomparable example of how the work of 'enlightenment' should not be done and how such an example was the result of an entire failure to take any psychological considerations whatsoever into account.
From the enemy, however, a fund of valuable knowledge could be gained by those who kept their eyes open, whose powers of perception had not yet become sclerotic, and who during four-and-a-half years had to experience the perpetual flood of enemy propaganda.
The worst of all was that our people did not understand the very first condition which has to be fulfilled in every kind of propaganda; namely, a systematically one-sided attitude towards every problem that has to be dealt with. In this regard so many errors were committed, even from the very beginning of the war, that it was justifiable to doubt whether so much folly could be attributed solely to the stupidity of people in higher quarters.
What, for example, should we say of a poster which purported to advertise some new brand of soap by insisting on the excellent qualities of the competitive brands? We should naturally shake our heads. And it ought to be just the same in a similar kind of political advertisement. The aim of propaganda is not to try to pass judgment on conflicting rights, giving each its due, but exclusively to emphasize the right which we are asserting. Propaganda must not investigate the truth objectively and, in so far as it is favourable to the other side, present it according to the theoretical rules of justice; yet it must present only that aspect of the truth which is favourable to its own side.
It was a fundamental mistake to discuss the question of who was responsible for the outbreak of the war and declare that the sole responsibility could not be attributed to Germany. The sole responsibility should have been laid on the shoulders of the enemy, without any discussion whatsoever.
And what was the consequence of these half-measures? The broad masses of the people are not made up of diplomats or professors of public jurisprudence nor simply of persons who are able to form reasoned judgment in given cases, but a vacillating crowd of human children who are constantly wavering between one idea and another. As soon as our own propaganda made the slightest suggestion that the enemy had a certain amount of justice on his side, then we laid down the basis on which the justice of our own cause could be questioned. The masses are not in a position to discern where the enemy's fault ends and where our own begins. In such a case they become hesitant and distrustful, especially when the enemy does not make the same mistake but heaps all the blame on his adversary. Could there be any clearer proof of this than the fact that finally our own people believed what was said by the enemy's propaganda, which was uniform and consistent in its assertions, rather than what our own propaganda said? And that, of course, was increased by the mania for objectivity which addicts our people. Everybody began to be careful about doing an injustice to the enemy, even at the cost of seriously injuring, and even ruining his own people and State.
